The book “Psycho-Cybernetics” by Dr. Maxwell Maltz was published for the first time in 1960 – and then republished, and republished and republished until the current version, “The New Psycho- Cybernetics”, edited and updated by Dan S. Kennedy was introduced as the (currently) final product.
The original author is Dr. Maltz, a plastic surgeon who has studied the lives and ways of living of many of his patients, friends and colleagues. Dan S. Kennedy, also pretty famous, especially in the field of copy and marketing, has edited this edition. The book has 306 pages.
What is it about?
The main point of the book is that self-improvement is always possible, especially by altering the established self-image. People often view the self-image as something solid, unchangeable while in reality it is totally within our power to change and adapt it to more success and well-being. An important concept is also the “Automatic Success Mechanism” – a system already inside your brain that does a lot of subconscious work for you, if you direct it towards a goal. So much for the main ideas.
Why should I read it?
I will give you my three main reasons for reading it. If they don’t convince you, write me – I can come up with 10 more probably!
- It stresses the importance of happiness – all self-improvement books advocate more balance, more emotion and more rest. But many of them leave out the most important aspect in your life – happiness! If you are constantly unhappy in life, how miserable must one be. Dr. Maltz makes a very good point on how happiness can exist in nearly every situation, why it is important for your brain and health and how to achieve a happier life in general – what more can you ask for?
- It’s easily understandable and practically useable – one of the things that I like most about the book, is the confident – expert, yet friendly – casual tone it is written in. Nop, that’s not a contradiction in terms. You clearly see that he knows what he is talking about – through examples and detailed explanations. Yet, you don’t need a dictionary for every second word, because he is throwing around so many technical terms. He talks, it seems, like he would talk to a friend, which makes it possible to read this book also when you are tired or can’t concentrate very well anymore. Additionally, Maltz provides the reader with “Prescriptions” – practical ways to carry out his ideas – and “Mental Training exercises”. This leaves “The New Psycho-Cybernetics” not just another self-improvement book to collect dust on, but something actually useable.
- It will make you more courageous and confident – through the mental exercises, you will gain a lot more courage and confidence in – for you – important situations. Maltz likes to use sales people who stagnate at a certain rate or job as examples, but you can literally use that in every area of your life. Afraid of doing presentations? Scared of asking your boss for a raise? Unhappy in your job, but not courageous enough to leave it? The book will help you, because it will help your self-image and thereby your self-confidence – the key for changes in your life!
Three of my key phrases
Stop measuring yourself against “their” standards. You are not “them” and can never measure up. Neither can “they” measure up to yours – nor should they. (79) + This seeking to be “somebody” is universal, but we make a mistake when we seek it in conformity or in the approval of other people. (150)[…] the truth is there are few inherently right decisions or wrong decisions. Instead, we make decisions, then make them right. That’s what leadership is all about. (109)
Be Willing to See the Truth. Often we colour incoming data by our own fears, anxieties or desires. But to deal effectively with environment, we must be willing to acknowledge the truth about it. Only when we understand what it is can we respond appropriately. We must be able to see the truth and accept it, good or bad. (138)
(Maltz, Maxwell (1899-1975). The new psycho-cybernetics: the original science of self-improvement and success that has changed the lives of 30 million people/ by Maxwell Maltz: edited and updated by Dan S. Kennedy and the Psycho-Cybernetics Foundation, Inc.)
I think I cannot add any more encouragement – Read it!